Brighton Palace Pier is an iconic landmark in Brighton and in the UK, its image is used to advertise Brighton outside the city. In some way its skyline has become a symbol of the city and is recognisable around the world, so I wanted to take advantage of it and start designing elements that will help strengthen Brighton Palace Pier as a brand.
The Helter Skelter
One of the most iconic and oldest attractions on the Pier
The skyline of the Pier is recognized around UK
Palace of Fun
The first building and most photographed on the Pier
The entrance to the Pier - the forecourt